Consumer Tip Videos

Your Past Clients and Sphere the Cornerstone of Your Business

Your past clients and sphere truly are your most important area of lead generation and focus. Your plan should include how you will market to them, how often you will call them and what will you say when you call. You will also want to set a budget and timelines for your touches and expect […]

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Online Brokerages Provide Added Benefits During COVID

During the COVID-19 pandemic, which has struck the California real estate market, we as a community and industry have seen and experienced ever-changing policies, protocols and guidelines. From virtual tours and open houses, masked and gloved home inspections, and sanitation precautions to new contract advisories, the ways properties are being bought and sold may look […]

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Low Housing Stock and Large Down Payments Stand in the Way of the Next Generation of AAPI Homebuyers

The Asian Real Estate Association of America (AREAA) is a national non-profit trade organization dedicated to improving the lives of the Asian American and Pacific Islander (AAPI) community through homeownership. AREAA is a powerful national voice not only for its members—housing and real estate professionals—but also, the communities they serve. AREAA represents more than 17,000 […]

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Rental Industry Could Take a Hit If COVID Aid Is Not Extended

Due to the coronavirus pandemic, millions of Americans filed for unemployment benefits over the past several months. This aid was helping residents pay their rents, but with the added COVID-related benefits ending, and no extension yet announced, it could spell trouble for the industry. According to a new Zillow report, during the first week of […]

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Today’s Special: Bread Stale? Don’t Throw It Away, Make This Treat

(TNS)—Perhaps you’ve made loaves of delicious challah or sourdough bread during the coronavirus lockdown or picked up crispy baguettes from your favorite bakery. White bread is so amazingly good when it’s fresh from the oven; sadly, it goes stale very quickly. Of course, leftover bread can be ground into crumbs or torn into crunchy croutons […]

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What Do Homebuyers Really Want?

NAR PULSE—Did you know the demand for green homes has grown rapidly in recent years? Today’s buyers are evaluating quality, comfort, costs and health when purchasing a property. Home Performance Counts—a joint initiative from the National Association of REALTORS® (NAR) and the National Association of Home Builders (NAHB)—prepares REALTORS® to answer their clients’ questions about […]

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Keyes Supports Local Business to Resume Operations

Last year, we launched our partnership with The Keyes Company, a program to help local business partners who provide services to buyers and sellers. For these small businesses, we represent a direct channel to customers who need their services today. We connect our customers to these businesses when they are at a point in the […]

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Opening the Doors to France

Working with clients to buy and sell properties along the French Riviera, Riviera Keys operates between Menton and Saint-Tropez. Founded in 2004 by Managing Director Harald Starke, the firm’s team consists of professional, multilingual real estate advisors who have many years of experience working with international clients. Here, Starke provides a glimpse into the real […]

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Black Applicants Face Added Obstacles in Mortgage Process

While the industry continues to make strides to increase equality in homeownership, it is not yet a level playing field for all populations. A new Zillow report finds that Black homeowners face added challenges when it comes to getting approved for a mortgage—getting denied at a rate 80 percent higher than white applicants. The report, […]

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Complete Your COVID-19 Back-to-School Checklist

(TNS)—Families and school districts are weighing difficult decisions on whether to return to school in person, online or a combination of both during the COVID-19 pandemic. “No matter what education model is chosen—in-person, distance learning or a hybrid of the two—we want to provide guidance to parents, children, teachers and staff on how to stay […]

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